The Big Winners of American Idol
Posted by dynamicsportsblog on May 28, 2011
After the 10th season of American Idol, there’s no question that two of the biggest winners continue to be Ford and Coke. With so many Idol viewers using their DVRs, the product placement and content intregration by Ford and Coke are not only seen by the millions of Idol viewers, but those brand have truly become part of the Idol experience.
Great article here on the winning Idol formulas of Ford and Coke from Fast Company.
