Deals are getting done, fast. It’s true.

Reebok, EAS Myoplex energy drink and Popeye’s are all integrating into the programming of the new Spke TV seris 4th and Long, and appaerently all of the deals got done within four weeks of the show getting green-lighted.  Apparently brands are eager to get into deals that places them in the programming, particularly with male-skewing shows.   I think we’re going to see more and more programming like this, and of course more brands integrating into that programming so they don’t get passed by viewers who are wathing on-demand with their DVRs and zipping by commercials.    With that, set your DVR for 10 p.m. Monday night, Spike TV.   Here’s a sneak peek:

4th and Long | | SPIKE.com